TEAM TENACIOUS: KEYED-UP MOTORSPORTS
Background
Who They Are
Founded in 2009 by prominent Virginia businessman Raymond Key, Keyed-Up Motorsports in the NASCAR Sprint Cup Series is fielding the No. 90 Chevrolet Impala. The team plans to “race to win” in 2010 with their stellar driver Casey Mears and crew chief Doug Richert.
What They Do
The series consists of 36 point-based races in 22 major markets across the United States, including but not limited to: Phoenix, AZ; Fontana, CA; Talladega, AL; Charlotte, NC; Richmond, VA; Ft. Worth, TX; Daytona, FL; Joliet, IL; Brooklyn, MI; and Kansas City, KS. The race schedule runs 10 months out of the year beginning in February and ending in November.
Why They Do It
“Our ‘jobs’ are our hobbies that we just so happen to receive compensation for. We get to travel all over the U.S. and meet thousands upon thousands of people while building and racing a car,” said Zachary Boals, director of marketing. “Any ‘racer’ driver or crew will tell you that it’s an adrenaline rush that seems to last for hours. It’s the thrill and excitement of the sport that has so much power that it consumes you. Why didn’t our guidance counselors in high school tell us about a career like this?”
How Did They Get Started
Most of the Keyed-Up Motorsports team started in racing because it was in the family or they were taken to an event and got hooked. Everyone on the team has a true passion for the sport. And all the blood, sweat and tears are worth it when they make a race.
How Ergodyne Sponsorship Helps
“Ergodyne supplies our crew with the much needed gear to protect our bodies from the grueling work we do to build and maintain our equipment. Ergodyne’s product has been through rigorous testing by our team, and we highly recommend it over its competitors,” said Zachary Boals, director of marketing. “We look forward to helping Ergodyne spread the word about their awesome products and helping them increase their share of the market. If it’s good enough for a team participating in the highest level of automobile stock car racing, it’s good enough for the home and daily mechanic.”