13 Sep 12
ERGODYNE Launches new interactive website
St. Paul, Minn. (September 13, 2012) – Ergodyne, makers of Tenacious Work Gear® and safety supplies, officially launched their new website featuring a dramatic new look and countless interactive tools that allow Ergodyne to more closely connect with and better serve their customers.
“This isn’t just your average weekend upgrade,” said Tom Votel, president and CEO of Ergodyne. “This has been a labor of love with our distributors and end users in mind all the way through. Our new website is a quantum leap in connectivity with distributors, safety specifiers and users of our products. This has been a ton of work, blood, sweat, tears and gigabytes. Get ready for constant improvements and features as we are just getting started!”
Visitors of the website will notice new key features, including:
- The Product Tab< provides a slick dropdown with easy access to products using the three pillar structure of Elements, Productivity and Protection. The dropdown also organizes products into common Collections – for example, what’s new, safety at heights, heat stress and OutDry®. The product pages feature a whole new look with many new user-friendly options, including: a product zoom, action photos, product reviews, applications, recommended products, where to buy and sharing tools to spread the good word on the social wire.
- The Innovation Tab immediately opens up to an interactive timeline showcasing the strong innovation and product development roots of Ergodyne with plenty of room for growth in the future. This tab also features sub-navigation to the Brands, Technology, The Talk, Tech Tags and Video Learning pages.
- The WorkZones Tab is designed with the safety community in mind. Currently, eight WorkZones (aligned with industry NAICS codes) are featured on the WorkZone dropdown, including: Agriculture, Construction, Manufacturing, Mining, Oil & Gas Extraction, Telecommunications, Transportation and Utilities. Each WorkZone features an industry overview with relevant safety stats, industry facts and recommended products for workers in the chosen field. Ergodyne plans to add additional industries throughout the year.
- The Tenacious Nation Tab is where Team Tenacious (sponsorships); Tenacious Testers (end user tester program); and Tenacious Giving communities merge. Here is where the Tenacious Nation story is told and where visitors can get branded-up with free Screen Grunge and direct access to the new Ergodyne SWAG store.
Beyond these new navigational tabs, the site features a sleek and interactive design; epic photography; authentic content – and more!
“We’re excited to launch today, but we understand that our industry and our customer’s needs change rapidly, so we’re already busy working on future enhancements,” said Mike Dinndorf, marketing director, Ergodyne. “We are confident we’ve developed a strong online platform for the sharing of fresh, new and relevant content. Keep coming back – there’s always going to be something new for you to check out!”
Since 1983, Ergodyne has pioneered the development of products that Make The Workplace A Betterplace™. What started with just one product has grown into a line of top flight, battle-tested, Tenacious Work Gear®; all precision crafted to provide protection, promote prevention and manage the elements for workers on jobsites the world over. The current lineup is extensive and constantly growing: ProFlex® Hand Protection, ProFlex® Knee Pads, ProFlex® Supports, Skullerz® Head Protection, Skullerz® Eye Protection, Trex™ Footwear Accessories, Chill-Its® Cooling Products, N-Ferno® Warming Products, GloWear® Hi-Vis Apparel, Squids® Lanyards, Arsenal® Gear and Tool Storage and SHAX® Portable Work Shelters.