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Ergodyne: Tenacious Work Gear. Established 1983.
Ergodyne®: Tenacious Work Gear. Established 1983.

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Ergodyne Brand Style Guide

THE ESSENTIAL
ERGODYNE

Brand Style Guide
  • Logos
  • Colors
  • Brand Book
  • Type Faces
  • Photography
  • Help

Logos

The spirit of the Ergodyne brand lives in the badge. Identified with an established date, bold color-scheme and the signature Ergoman. Tenacity defined.

Ergodyne Badge

Primary Ergodyne Logo

Rich Black + PMS1655

Download EPS
Download TIFF
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Simplified Black and White Logo

Use the outer white stroke which is visible on dark backgrounds.

Download EPS
Download TIFF
Download PNG
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Simplified White Logo

Be sure to use the outer white stroke in all instances.

Download EPS
Download PNG

Correct Logo Usage

Just like your kids, some logo applications are better than others. To maintain legibility, it is recommended that the Ergodyne logo is used no smaller than 1" in its full Tenacious Work Gear® Badge Version. Our wordmark is approved to use in instances where the space requires smaller than 1".

Ergodyne logo with room to breathe

Clear space

Nobody likes to be cramped. Give our badge a little shoulder room by ensuring at least an Ergoman's space around all sides.

Primary Ergodyne logo

Outlines

As illustrated here, the outer stroke is a critical element to the Ergodyne Badge. It adds contrast and separation regardless of background.

Do not distort the logo

Incorrect usage

Please don't skew, squash, rotate or recolor the badge. Thank you!

Ergodyne Wordmark

Orange wordmark logo
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Black wordmark logo
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White wordmark logo
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Be Tenacious Wordmark

Full color Be Tenacious logo
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Black Be Tenacious logo
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White Be Tenacious logo
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Colors

Ahh orange... The boldest of hues. Our color is our brand and we are proud of it. To maintain it, we ask that you use the specified colors and watch them with an unwavering eye. Use the correct formula for the type of project you're working on and mix in the appropriate amount of black, white and gray. Voila!

Color Palette

 

Pantone 1655C

CMYK 80m 100y

RGB 251r 79g 20b

HEX #FF4c00

 

Pantone Black

CMYK Rich Black 30c 30y 100k

RGB 0r 0g 0b

HEX #000000

 

Pantone Cool Gray 4 C

CMYK 30k

RGB 188r 189g 188b

HEX #BBBCBC

Color Story

Our corporate color is bold, unique, and identifiable. But simply painting the world orange isn't enough. It needs a supporting cast. A Jon to the Ponch, cowbell to a thumping bass line, a C3PO to its R2D2. You get the idea. In these sample color palettes, you'll see a primary color and varying percentages of color to support and round out the overall Ergo-ness.

Orangeade color palette
Back in black color palette
White out color palette

Brand Book

From our storied safety history to a visual overview of the Tenacious Work Gear line and more—it's everything you need to know about the brand, boiled down to the very essence.

Download Brand Book

Type Faces

Ergodyne typefaces are lovingly hand selected to communicate our all-important mission clearly, legibly and with a sprinkle of panache.

CHAMPION HTF WELTERWEIGHT

The san serif of choice for headlines.

Champion HTF Welterweight Type Face

TRADE GOTHIC NEXT LT PRO

The hardest working san serif in the Ergodyne library used for product info in various weights. Download from Adobe >>

Trade Gothic Next LT Pro Type Face

HOBOKEN

A funky lil' typeface alternative option for headlines.

Hoboken Type Face

ARIAL

Typically used in PowerPoint presentations and word documents, as well as being a common typeface that is generally installed on all computers

Arial Type Face

Photography

1 picture = 1,000 words. And our images speak volumes. Big, bold and heroic scene setters. Informative and authentic application shots. Detailed and descriptive studio photography. Our image library is stocked with striking visuals to support every level of Ergodyne story telling.

Image library

Have questions?

Shoot us a message at BrandPolice@ergodyne.com

Ergodyne: Tenacious Work Gear. Established 1983.


Since 1983, Ergodyne has pioneered the development of products that Make The Workplace A Betterplace.

What started with just one product has grown into a line of top flight, battle-tested, Tenacious Work Gear; all precision crafted to provide protection, promote prevention and manage the elements for workers on job sites the world over.

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